NADP Knowledge Center
Teledentistry: Improving Oral Health (2017)
Recorded On: 11/08/2017
Dominion National will be presenting the findings from its teledentistry pilot program that offers a mobile teledentistry application to a sample population of its individual membership. Dominion will measure and present the impact that the teledentistry app has on this population in the following areas:
- Dental plan retention: Did app usage increase member retention on their Dominion dental plan?
- Dental plan utilization: Did app usage increase the number of members who visited the dentist?
- Dental plan satisfaction: Did app usage increase member satisfaction with their Dominion dental plan?
- Teledentistry app behavior, including:
- App download rate
- Virtual dental screening completion rate
- Report download rate (report that the member receives from the dentist with the results/feedback of their screening
- App satisfaction rate (satisfaction rate of the virtual dental screening process and the report provided by the dentist
- Summary of report outcomes (Analysis of report findings to demonstrate the oral health of the app users who downloaded a virtual dental screening report)
Vice President of Marketing
Jeff Schwab is vice president of marketing for Dominion National, a leading dental and vision insurer and administrator that serves more than 875,000 members. He has more than 15 years of experience in marketing, public relations and corporate communications, including over a decade in employee benefits.
Schwab is responsible for leading Dominion’s marketing, public relations and advertising efforts, as well as overseeing the company’s new product launches and individual product lines both on and off the exchanges, which account for approximately 15% of the company’s revenue.
Schwab has led the development and execution of Dominion’s teledentistry pilot program with the goal of improving member engagement, satisfaction and experience.
Through his service on the NADP Communications Committee, Schwab has worked to help increase consumer outreach and has garnered support from the American Diabetes Association to promote oral health awareness.
Prior to joining Dominion, Schwab served as Manager of Public Relations for a leading independently owned public relations firm that serves Fortune 500 corporations and other top companies throughout Metropolitan Washington,
Virginia and Maryland.
He holds a Master’s of Business Administration from the University of Maryland University College and a Bachelor’s of Arts in Journalism from the University of Maryland.
President and Chief Operating Officer
Mike Davis is a founder of Dominion National (established in 1996) and has overall responsibility for the company. Davis has nearly 30 years of experience in dental benefits and had served in various executive positions with MIDA Dental Plans, a successful DHMO in the Mid-Atlantic region, prior to establishing Dominion. Davis has been instrumental in driving the innovation of Dominion’s systems, services and plans since its inception in 1996. Most recently he has led the company’s pursuit into teledentistry to improve outcomes, member satisfaction and experience. Under Davis’ leadership, Dominion has grown over 30% in each of the last three years to serve over 875,000 members, offer access to over 290,000 national dentist listings and employ a staff of nearly 200. Dominion’s expansion offering benefits to commercial groups, individuals and health plans resulted in the company’s 2016 re-brand to Dominion National. Davis helped Dominion become one of the first dental benefits providers in its region to introduce interactive, online benefit administration and other groundbreaking models and technologies to improve the client experience. Over the past decade, Dominion also became known for its innovative online dental programs for individuals and associations. Additionally, Dominion was selected by the U.S. Office of Personnel Management (OPM) as a dental carrier for the Federal Employees Dental and Vision Insurance Program (FEDVIP). Dominion is one of 10 carriers, and the only DHMO carrier participating in the program. Davis participates on several boards, including Dominion National and a regional DSO. Davis earned a bachelor’s degree from Radford University.