Tele-orthodontics - The Future is Here - Implications for Dental Plans (Recording)

Recorded On: 05/21/2019

Telehealth and specifically teledentistry have been growing exponentially over the last 10 years. There are many ways teledentistry can be used to address the oral healthcare delivery system. Given the unequal distribution of healthcare resources in the US, the utilization of teledentistry platforms by dental providers has created a significant increase in access to care, is reducing oral healthcare costs, and has also been shown to potentially increase the quality of care.   

Learn how providers are expanding their practices by utilizing teledentistry platforms in order to grow their patient base and reach patients beyond their geographic scope. Tele-orthodontics particularly has found a place within the teledentistry platforms that are available today. 

The increase in access to care and the proliferation of teledentistry has raised several questions within the healthcare continuum. While providers are learning how to grow their practices using teledentistry platforms many insurers are learning how to address the new teledentistry phenomenon. This webinar will present details surrounding teledentistry and the issues concerning how the dental insurance industry is reacting to this exciting new healthcare delivery model within the US today.

Jeff Sulitzer, DMD


Jeffrey Sulitzer, DMD, is the Chief Clinical Officer at SmileDirectClub. From the start of his career, Dr. Sulitzer aimed to impact oral health on a large scale. After graduating from the Temple University School of Dentistry in 1985, Dr. Sulitzer spent more than a decade serving as Vice President of US Healthcare’s dental division and worked for several BlueCross BlueShield dental companies growing their businesses through 2012, offering dental insurance to millions of people in the US and increasing access to care. For the past 6 years, Dr Sulitzer has been working in the DSO space in roles from Chief Clinical Officer to Interim CEO.

During this time, he continued to see patients as well in the dental practices he owned from 1986 through 2014. Though his private practice afforded him the luxury of meeting patients in person throughout the years, Dr. Sulitzer was driven to provide dental access to more people utilizing different platforms. SmileDirectClub and the other companies he has worked for in the past have allowed him the unique opportunity to extend his services to tens of thousands of people through the revolutionary teledentistry platform.


Mary Lee Conicella, DMD, FAGD

Chief Dental Officer

Dr. Mary Lee Conicella is Aetna’s Chief Dental Officer.  In her role, she creates programs that engage members and deliver superior health through integration.  She was instrumental in launching Aetna's Dental-Medical Integration program and has published numerous abstracts and articles related to the impact dental care has on overall health.  She is a member of Aetna’s Clinical Executive Leadership Council, a team that develops clinical thought leadership positions across Aetna.  She also participates on the CVS/Aetna Enterprise-Wide Opioid Task Force; implementing innovative clinical initiatives that impact the opioid crisis.  She has worked for Aetna since 1997.

Dr. Conicella received her DMD from Temple University School of Dentistry.  She practiced general dentistry for more than 15 years and achieved Fellowship status in the Academy of General Dentistry.  She spent many years on the clinical faculty at the University of Pittsburgh School of Dental Medicine and currently sits on the NYU College of Dentistry Dean’s Strategic Advisory Council.

Her affiliations include the American Dental Association, the Academy of General Dentistry and the National Dental Association’s Corporate Round Table.  She is a member of the National Association of Dental Plans (NADP) Board of Directors and volunteers on the NADP Codes Workgroup.

As an Aetna/CVS Health leader, Dr. Conicella focuses on the following strategic imperatives:

  • Be local - engage people with the care they need where they need it 
  • Lead the change - challenge the status quo with new technologies
  • Improve health – help people achieve better health at a lower cost


Tele-orthodontics - The Future is Here - Implications for Dental Plans (2019)