Aaron Groffman started the Ignition Group, the healthcare consulting company that powers NetMinder, in 2004. Aaron is an industry veteran, educated at Wharton and the University of Miami, who ran marketing and competitive intelligence functions and built networks for divisions of Cigna and UnitedHealthGroup. He understands the needs of health plans, sales professionals, and network recruiters for accurate, accessible and cost-effective competitive knowledge. Aaron built NetMinder to meet these needs, and continues to improve it each year based on industry insights from users.

Herschel Reich is a Vice President in the Payer Consulting practice of OptumInsight. He joined the company in 2005 and has helped significantly grow the New York and Northeastern markets as the Office Manager. He has worked in the actuarial health care and managed care arena for more than 25 years with experience in specialization in commercial and Medicare strategy assessments, performance improvement, pricing, underwriting, reserving, product development, alliance development and vendor management for health and ancillary products.